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Frequently Asked Questions (FAQs)

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Where do Vital Choice salmon come from?

Vital Choice sources salmon from a variety of areas in Alaska and British Columbia. Our priorities are to purchase the best quality, sustainably harvested fish we can find, regardless of specific region. For this reason we are not beholden to any particular supplier but rather to those that do the very best job acquiring and processing high quality fish. 

In past years, Vital Choice has purchased fish harvested by such diverse groups as the Coastal Villages Alliance in Quinhagak, Alaska; the Chignik Fishermen's Co-op from Chignik Lagoon, Alaska; and the Seafood Producer's Co-op representing Southeastern, Alaskan fishers. 

Our ultimate goal is to create win-win partnerships with our customers and suppliers. We want to provide our customers with the best seafood in the world and our fishers and suppliers with stable markets for their fish and a fair wage for the labor of producing them.