Certain Vital Choice products possess chain-of-custody certification by MSC, which assures you that the product comes from an MSC-certified fishery.

You will find the blue MSC seal on the page of each Vital Choice product that is certified by MSC.

The MSC rewards environmentally responsible fisheries management and practices with certification, and they are allowed to display the MSC seal.

The MSC was first established by Unilever, the world's largest buyer of seafood, and WWF, the international conservation organization, in 1997.

In 1999 the MSC became fully independent from both organizations and today are funded by a wide range of organizations, including charitable foundations and corporate organizations around the world.

The MSC spent two years developing their environmental standard for sustainable and well-managed fisheries. This standard was put together following worldwide consultation with scientists, fisheries experts, environmental organizations, and others with a strong interest in preserving fish stocks for the future.

If you are concerned about over-fishing and its environmental and social consequences you will increasingly be able to choose seafood products which have been independently assessed against the MSC environmental standard and labeled to prove it. 

This label will assure you that the product comes from a well managed fishery and has not contributed to the environmental problem of over-fishing.