Vital Choice management has over 50 years experience in the Alaskan fishing industry. During this time we have developed many close relationships with harvesters and processors.
As a result, we are highly qualified to navigate through a lot of marginal product and select the very best for you. In short, we know when, where, and how to obtain the very best of the catch, and we are committed to providing it for you.
Only premium quality, sustainably harvested wild salmon -- the top 1% of the Alaskan and Canadian harvests -- get the Vital Choice label, and we guarantee every product we sell.
Our silver salmon (coho salmon; Oncorhynchus kisutch) and king salmon (Chinook salmon; Oncorhynchus tshawytscha) are typically troll (hook and line) caught.
Vital Choice sockeye salmon (red salmon; Oncorhynchus nerka) are harvested with nets. because sockeye eat primarily plankton and krill, so tend not to strike a lure (baited hook). The two primary fishing methods for harvesting sockeye salmon are purse seining and gill netting.
Once brought aboard the particular vessels, our salmon are chilled in slush ice or refrigerated sea water and transported to shore-side processing plants, where they are transformed into the various canned (sockeye) and frozen (sockeye, silver, king) products.
The type of gear used to land sockeye salmon has a much lower impact on quality than other factors, including harvest timing, harvest region, onboard handling, and the time from harvest to flash-freezing.
At Vital Choice we select sockeye from regions, fishers, and processors known to produce salmon that rank high among the finest available.