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Frequently Asked Questions (FAQs)

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Does freezing alter the flavor or texture of fish?

When properly stored, seafood that has been flash-frozen within minutes or hours of harvest is virtually indistinguishable from fresh seafood, offering equivalent flavor and texture.

As Jane Brody, longtime food/nutrition columnist for The New York Times says, "The freshest seafood is that which has been frozen shortly after harvest and remains that way until cooked."

And renowned seafood chef/author Barton Seaver agrees: “The technology of freezing seafood has evolved to the point where the quality of frozen seafood is comparable to, if not better than, fresh fish.”

Vital Choice wild and eco-farmed seafood is flash-frozen within minutes or hours of harvest, using ultra-low temperatures to capture its first-caught quality and flavor.

We store our flash-frozen seafood at -10° F or below and pack it in dry ice for shipping to customers. As numerous customer reviews attest, our frozen seafood tastes fresh-caught — in fact, it typically tastes much fresher than the fresh and previously frozen seafood sold in supermarkets.

However, frozen fish must be stored properly — at 0°F or below and not in a “self-defrosting” freezer* — to avoid oxidation of its fragile omega-3 fats, which causes the “fishy” smell that indicates rancidity.

The best place to store fish is a good quality chest or upright freezer capable of maintaining a stable sub-zero temperature.

*NOTE: Self-defrosting freezers go through a regular thawing/freezing cycle that rapidly degrades the quality and flavor of frozen seafood.

WHAT OUR CUSTOMERS ARE SAYING:
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I would not buy my fish from anywhere but Vital Choice…I’m so happy to have a source for great tasting, healthy fish.
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WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
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Vitalchoice.com is my favorite source for wild Alaskan salmon, sablefish, sardines, and other fish rich in omega-3s... I can't tell you how many messages I get from people thanking me for recommending Vital Choice.
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WHAT OUR CUSTOMERS ARE SAYING:
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Simply put Vital Choice offers the best seafood and related products available. We have always recommended Vital Choice to clients, friends, and family. As health practitioners we value the sustainable practices and trust this company implicitly!
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WHAT THE MEDIA IS SAYING:

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WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
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Unlike anything you've seen from the grocery store…I recommend Vital Choice—my personal favorite for delicious, fresh, healthy, and completely safe canned tuna and salmon.
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WHAT THE MEDIA IS SAYING:
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Vital Box captures the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.
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WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
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I love the stellar quality of Vital Choice salmon! I've been recommending Vital Choice Seafood for many years now.
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WHAT OUR CUSTOMERS ARE SAYING:
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Vital choice has never disappointed. Love every item I get... since eating your food, my hair, skin, and energy revitalized from clean fish and meats… it’s ALL great. Never a problem with the food arriving in great condition.
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WHAT THE MEDIA IS SAYING:

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