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The Story


Since our first day in business — long before earning certification as a B Corporation — we’ve sold only sustainably harvested seafood, donated a portion of our profits to planet-protecting programs, and tried to be green in other ways. Read on to learn more.

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Reducing Our Environmental Impact

  • A Certified B Corporation since 2014, Vital Choice meets the highest standards for verified social and environmental performance, transparency, and accountability.
  • We source only seafood that is environmentally sustainable, and we process it near the source to reduce our carbon footprint.
  • We purchase carbon offsets to counteract our greenhouse gas emissions, and we donate a portion of our net profits to environmental protection programs.
  • We use environmentally responsible shipping materials to package customer orders, and we print our catalogs on paper that’s certified by the Forest Stewardship Council.
  • We give our employees two days of paid time off per year for community and environmental service projects. The majority of our employees work from home, which reduces our collective commute-based carbon emissions.

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