Join Now & Earn as You Shop!

It’s simple – earn points for every $1 you spend.
Then redeem your Vital Rewards points for Discount Coupons*:

500 points = $5 coupon
1000 points = $10 coupon
2000 points = $20 coupon
5000 points = $50 coupon
10,000 points = $100 coupon

Sign up today and we’ll put 100 FREE points in your account!

Happier Birthdays for You

Every year, we’ll present you with 200 birthday bonus points.

Loyalty is Rewarding

Rising to a higher tier gets you more points for every $ spent.

Silver

New Members

Earn 2 points
per $1 spent

Gold

1,500+ points

Earn 4 points
per $1 spent

Platinum

3,200+ points

Earn 6 points
per $1 spent

Share the Love

Earn points when you refer a friend — plus your friend gets a discount!

Get Social & Earn Extra Points

Earn points when you like us on Facebook or Instagram,
or follow or share us on Twitter.

Sign up for rewards > Questions? Check out our FAQs.
*One coupon can be redeemed per order. Cannot be combined with other offers.
Coupons expire 6 months after date issued.

WHAT OUR CUSTOMERS ARE SAYING:

quote-icon Purchasing from Vital Choice is always seamless, and the fish is superior to everything else! We love Vital Choice!

Kelsey H.

WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:

Vitalchoice.com is my favorite source for wild Alaskan salmon, sablefish, sardines, and other fish rich in omega-3s... I can't tell you how many messages I get from people thanking me for recommending Vital Choice.

Dr. Nicholas Perricone

Healthy Aging Expert & Award Winning Inventor

WHAT OUR CUSTOMERS ARE SAYING:

Simply put Vital Choice offers the best seafood and related products available. We have always recommended Vital Choice to clients, friends, and family. As health practitioners we value the sustainable practices and trust this company implicitly!

Setuh H.

WHAT FOOD EXPERTS ARE SAYING:

quote-icon Without a doubt the best canned seafood I’ve ever tasted.

Chef John Pisto

Monterey, CA

WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:

Unlike anything you've seen from the grocery store…I recommend Vital Choice—my personal favorite for delicious, fresh, healthy, and completely safe canned tuna and salmon.

Dr. Stephen Sinatra

Top Integrative Cardiologist

WHAT THE MEDIA IS SAYING:

Vital Box captures the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.

USA Today

WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:

I love the stellar quality of Vital Choice salmon! I've been recommending Vital Choice Seafood for many years now.

Dr. Christiane Northrup

Women’s Health Expert & NY Times Best Selling author

WHAT OUR CUSTOMERS ARE SAYING:

I purchased for my brother (difficult to buy for) and he loved it!! He can’t stop raving about the fish! Thank you for quality!

Yamilet V.

WHAT THE MEDIA IS SAYING:

quote-icon The Best Places To Buy Seafood Online, Including Fresh And Frozen Fish

HuffingtonPost