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Join Now & Earn as You Shop!

It’s simple – earn points for every $1 you spend.
Then redeem your Vital Rewards points for Discount Coupons*:

  • 500 points = $5 coupon
  • 1000 points = $10 coupon
  • 2000 points = $20 coupon
  • 5000 points = $50 coupon
  • 10,000 points = $100 coupon

Sign up today and we’ll put 100 FREE points in your account!

Happier Birthdays for You

Every year, we’ll present you with 200 birthday bonus points.

Loyalty is Rewarding

Rising to a higher tier gets you more points for every $ spent.

Silver
New Members
Earn 2 points per $1 spent
Gold
1,500+ points
Earn 4 points per $1 spent
Platinum
3,200+ points
Earn 6 points per $1 spent

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Questions? Check out our FAQs.
*One coupon can be redeemed per order. Cannot be combined with other offers. Coupons expire six months after date issued. Accumulated points expire after one year of account inactivity.
WHAT OUR CUSTOMERS ARE SAYING:
I would not buy my fish from anywhere but Vital Choice…I’m so happy to have a source for great tasting, healthy fish.
WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
Vitalchoice.com is my favorite source for wild Alaskan salmon, sablefish, sardines, and other fish rich in omega-3s... I can't tell you how many messages I get from people thanking me for recommending Vital Choice.
WHAT OUR CUSTOMERS ARE SAYING:
Simply put Vital Choice offers the best seafood and related products available. We have always recommended Vital Choice to clients, friends, and family. As health practitioners we value the sustainable practices and trust this company implicitly!
WHAT THE MEDIA IS SAYING:
We’ve done the work for you to find the healthiest meat products on the market.
WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
Unlike anything you've seen from the grocery store…I recommend Vital Choice—my personal favorite for delicious, fresh, healthy, and completely safe canned tuna and salmon.
WHAT THE MEDIA IS SAYING:
Vital Box captures the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.
WHAT OUR CUSTOMERS ARE SAYING:
Vital choice has never disappointed. Love every item I get... since eating your food, my hair, skin, and energy revitalized from clean fish and meats… it’s ALL great. Never a problem with the food arriving in great condition.
WHAT THE MEDIA IS SAYING:
The Best Places To Buy Seafood Online, Including Fresh And Frozen Fish
Find out what others are saying about Vital Choice