Our Sustainability Stance
All Vital Choice Seafood is Sustainably Wild-Caught
We limit our offerings to fish and shellfish from fisheries that are either certified sustainable, or considered sustainable by experts such as the Monterey Bay Aquarium Seafood Watch program.
Wild Alaskan Salmon: A Model of Sustainability
The wild Alaskan salmon runs and and nearby British Columbian salmon runs that supply all of our flash-frozen salmon fillets, smoked salmon, and canned sockeye salmon are among the healthiest on earth. Every year, tens of millions of Alaskan salmon return to spawn in their natal rivers. And when their journeys end, the nutrients from their bodies feed the people, animals, soils, and plants surrounding these rivers.
Wild Salmon Beats Farmed for Nutritional Quality
Few consumers are aware of the nutritional inferiority of farmed salmon.While farmed salmon has about as much omega-3 fat as wild salmon does, farmed salmon are also (unlike wild salmon) high in pro-inflammatory omega-6 fats, derived from the grains and vegetable oils they are fed.