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Our Sustainability Stance

All Vital Choice Seafood is Sustainably Wild-Caught

We limit our offerings to fish and shellfish from fisheries that are either certified sustainable, or considered sustainable by experts such as the Monterey Bay Aquarium Seafood Watch program.
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MSC-C-50265
Seafood with this mark comes from an MSC certified fishery

Wild Alaskan Salmon: A Model of Sustainability

The wild Alaskan salmon runs and and nearby British Columbian salmon runs that supply all of our flash-frozen salmon fillets, smoked salmon, and canned sockeye salmon are among the healthiest on earth. Every year, tens of millions of Alaskan salmon return to spawn in their natal rivers. And when their journeys end, the nutrients from their bodies feed the people, animals, soils, and plants surrounding these rivers.
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We work only with fisheries that meet our high standards for quality and sustainability

Wild Salmon Beats Farmed for Nutritional Quality

Few consumers are aware of the nutritional inferiority of farmed salmon.While farmed salmon has about as much omega-3 fat as wild salmon does, farmed salmon are also (unlike wild salmon) high in pro-inflammatory omega-6 fats, derived from the grains and vegetable oils they are fed.
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WHAT OUR CUSTOMERS ARE SAYING:
I would not buy my fish from anywhere but Vital Choice…I’m so happy to have a source for great tasting, healthy fish.

Linda L

WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
Vitalchoice.com is my favorite source for wild Alaskan salmon, sablefish, sardines, and other fish rich in omega-3s... I can't tell you how many messages I get from people thanking me for recommending Vital Choice.
Dr. Nicholas Perricone
Healthy Aging Expert & Award Winning Inventor
WHAT OUR CUSTOMERS ARE SAYING:
Simply put Vital Choice offers the best seafood and related products available. We have always recommended Vital Choice to clients, friends, and family. As health practitioners we value the sustainable practices and trust this company implicitly!

Setuh H.

WHAT THE MEDIA IS SAYING:
We’ve done the work for you to find the healthiest meat products on the market.
Men’s Health Magazine
WHAT HEALTH & NUTRITION EXPERTS ARE SAYING:
Unlike anything you've seen from the grocery store…I recommend Vital Choice—my personal favorite for delicious, fresh, healthy, and completely safe canned tuna and salmon.
Dr. Stephen Sinatra
Top Integrative Cardiologist
WHAT THE MEDIA IS SAYING:
Vital Box captures the fresh-caught quality of succulent, sustainably harvested Alaskan salmon and northwest Pacific seafood by cleaning and flash-freezing it within hours of harvest.
USA Today
WHAT OUR CUSTOMERS ARE SAYING:
Vital choice has never disappointed. Love every item I get... since eating your food, my hair, skin, and energy revitalized from clean fish and meats… it’s ALL great. Never a problem with the food arriving in great condition.

Leisa M.

WHAT THE MEDIA IS SAYING:
The Best Places To Buy Seafood Online, Including Fresh And Frozen Fish
HuffingtonPost
Find out what others are saying about Vital Choice