Updated: August 3, 2020
As an online and mail-order retailer, we collect consumers’ personal information such as their names, addresses, and other contact information to process orders for our products, publicize our business activities and product offerings, and generally communicate with our customers. We rely on a payment processor to accept and process payment card information. When individuals visit our website, we collect data to understand how visitors use our site. And we utilize the support of services providers to market our products. Nearly all of our service providers use information we provide to them solely for the purpose of supporting our business and for no other purpose, but a small number may utilize data to develop and refine the services and tools that they provide to us.
As detailed below, California residents have the right to access the categories of information we have collected, the right to request deletion of information, and the right to opt out of our program for sharing information with certain third parties.
We understand and use the term “Personal Information” to mean information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. The Vital Choice website is an eCommerce website. By using the Vital Choice website, you consent to the data practices described in this Policy and direct us to collect and use your Personal Information in accordance with this Policy.
This Policy applies only to our Services. Although we might link to third-party websites (for example, Facebook, Instagram, or Twitter), software, or services, this Policy applies only to our Services. Please refer to the privacy policies on any third-party websites, software, or services to learn how they use your personal information. We encourage you to read this Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. We understand your use of our Services to mean that you accept and consent to the use of your Personal Information as described in this Policy.
TRUSTe Privacy Program – As noted in our summary, the twin principles of respect and protection of our customers’ privacy are integral to our business mission. To foster these values within our company, we are a licensee of the TRUSTe Privacy Program. TRUSTe is an independent organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. Because we want to demonstrate our commitment to your privacy, we have agreed to disclose our information practices and have our privacy practices reviewed for compliance by TRUSTe.
If you have questions or concerns regarding this Policy, you should first contact us at firstname.lastname@example.org. If you do not receive acknowledgment of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe here. TRUSTe may serve as a liaison with us to resolve your concerns.
Broadly speaking, we collect two broad types of Personal Information: (a) User Information and (b) Usage Information. Below is an explanation of the particular categories of Personal Information we collect within each type, including information collected in the last 12 months.
“User Information” refers to information collected about users of the Services.
If you place an order with us, either through our website or over the telephone, we will collect your name, billing and/or shipping address, email address, and telephone number. If you place an order to be delivered to someone else, we also will collect this information about the recipient of your order. You will have the option to register as a customer and establish a customer account that you can use to store your Personal Information, order history, and preferences for faster order checkout. You might be assigned a Vital Choice Customer Identification Number, and we might collect that information as well. Your billing and payment card information will be directly entered into our payment card processor’s database, which uses security controls and mechanisms to safeguard your card information.
If you contact us through our website, send an email or fax to us, or provide us feedback in writing or on the telephone, we will collect your name, email address and/or telephone/fax number, and whatever other information you provide to us. Telephone calls to our company may be recorded. If you respond to customer surveys, we may collect demographic information that may or may not be linked to you directly, such as age or date of birth and gender.
“Usage Information” refers to information about your computer hardware and software and your interaction with our website (e.g., duration of site visit and pages and products viewed) that we may automatically collect when you use or interact with our website. Whenever you use our website, we will collect your IP address, browser type, domain names, access times and referring website addresses. In particular, we collect information about the manner in which our website is used, the devices on which they are used, and our website’s performance. This information is used for the operation of our Services, to maintain quality of the Services, and to provide general statistics regarding use of the Vital Choice website. Depending on your device or browser privacy settings, Usage Information can include location data, such as geographic information regarding the location of the accessing device. If we combine Usage Information with User Information, we will treat the combined data as User Information.
For customers who place online orders with us or establish customer accounts, we collect your information through our interactive webforms or through customer service representatives on the telephone.
For individuals who contact us through our website, email, fax, or on the telephone, we will collect whatever information you provide through the medium you use to communicate with us.
One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page.
For example, if you personalize Vital Choice pages, or register with the Vital Choice site or services, a cookie helps Vital Choice to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Vital Choice website, the information you previously provided can be retrieved, so you can easily use the Vital Choice features that you customized.
You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Vital Choice services or websites you visit. We use the information cookies and web beacons to collect and statistically monitor how many people are using our Services or opening our emails.
Your selection of the “Do Not Track” option provided by your browser may not have any effect on our collection of cookie information. To completely “opt out” of the collection of any information through cookies or other tracking technology, you must manage the settings on your browser to delete and disable cookies and other tracking/recording tools. However, getting a “Do Not Track” signal to work as you might want may be difficult. For example, not all tracking technologies can be controlled by browsers, and unique aspects of your browser might be recognizable even if you disable a tracking technology. In addition, not all settings will necessarily last or be effective, and even if a setting is effective for one purpose, data still may be collected for another. Even if one website observes a “Do Not Track” signal, that website usually will not be able to control other websites.
As explained below in Section 5, similar to many eCommerce businesses, we partner with Facebook to provide announcements and advertisements about Vital Choice promotions, sales, new products, and other news to customers who are also active on Facebook and have chosen to receive such information through their Facebook accounts. We are able to provide this targeted information to Facebook users through a “pixel” that operates on our website. Facebook may use information collected through this pixel to refine and expand its service offerings. If you do not want your information collected through this pixel, you may adjust your browser settings to restrict this collection, but doing so may limit your ability to fully experience the interactive features of our website.
We use your Personal Information for a number of purposes that we believe to be consistent with your expectations when you interact with us and our Services, including:
You may choose whether to receive interest-based advertising by submitting opt-outs. Some of the advertisers and service providers that perform advertising-related services for us and our partners may participate in the Digital Advertising Alliance (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding Interest-based Advertising, visit http://www.aboutads.info/choices, and http://www.aboutads.info/appchoices for information on the DAA’s opt-out program for mobile apps. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. You can also optout of interest-based advertising within mobile apps based on advertising identifiers on your device (for example, through cross-app tracking). See the Advertising and Privacy options under your device’s Settings for more information. Please be aware that, even if you are able to opt out of certain kinds of interest-based advertising, you may continue to receive other types of ads. Opting out means only that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Vital Choice is not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs.
Some web browsers may transmit “do-not-track” signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals, Vital Choice currently does not take action in response to these signals. For more information on “do-not-track,” visit http://www.allaboutdnt.com.
Other purposes. We may use your information for any other legal, business, or marketing purposes that are compatible with this Policy.
Service Providers. Like most businesses, we rely on support from other businesses to provide our Services. Our payment processor and customer relationship management platform provider will have access to and process information of individuals who make purchases from our online shop. We may rely on a service provider for IT and security support and grant access to information collected as part of those services. We will transfer or share information with service providers only in accordance with applicable information privacy laws. Except as noted below with respect to Facebook and third party marketing partners, our service providers are authorized to use your information only as necessary to provide services to us and are not permitted to use your information for other purposes.
With respect to advertising and marketing, we share information collected from users with our marketing partners to facilitate delivery and distribution of information about Vital Choice. For example, we share names and contact information with digital marketing partners for distribution of our email newsletter and announcements to individuals who register to receive this information. We share similar information with the publisher and distributor of our paper catalog to individuals who sign up to receive our mailings.
As noted above, we partner with Facebook to provide announcements and advertisements about Vital Choice promotions, sales, new products, and other news to customers who are also active on Facebook and have chosen to receive such information through their Facebook accounts. We are able to provide this targeted information to Facebook users through a pixel that Facebook operates on our website. Facebook may use information collected through this pixel to refine and expand its service offerings. If you do not want your information collected through this pixel, you may adjust your browser settings to restrict this collection, but doing so may limit your ability to fully experience the interactive features of our website. We also share data with third party marketing partners for commercial purposes. In addition, for California residents who do not want their information shared with Facebook through this pixel, Facebook has re-engineered its pixel technology to filter out information of individuals whose IP addresses identify them as California residents. Users who are California residents may opt out of having their information shared with Facebook through this pixel by clicking the “DO NOT SELL MY INFORMATION” link in Section 8 below.
Legal Requirements. We may be required to use or discloses your personal information when necessary to comply with legally mandated reporting, subpoenas, court orders, or other legal process requirements.
Publicly Posted Content. If you post comments, images, and other content to a location that is public facing, including the app, our website, storage locations, or social media, your posted information will be publicly viewable.
With Your Consent. We may share some or all of your information with any other third party with your affirmative consent. For instance, we display personal testimonials of satisfied customers on our Websites in addition to other endorsements. With your consent, we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at email@example.com.
Under our Policy, you have a right to access the information we have collected during the last 12 months. Specifically, you have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request (see Exercising User Rights, below), we will disclose to you:
Under our Policy, you have the right to request that we delete any of your Personal Information that we collected from you, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see Exercising User Rights, below), we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
We may deny your deletion request if retaining the information is necessary to:
As explained above, through our partnership with Facebook to provide targeted advertising to Facebook users who have elected to receive notices through their Facebook accounts, we provide Usage Information to Facebook through a pixel on our website. Facebook may utilize this information to refine existing services or develop new services and features. As a result, this sharing of information with Facebook may fit within the broad definition of a “sale” of personal information because Facebook is not restricted to using the information only to provide services to us.
The California Consumer Privacy Act gives California residents the right to restrict “sales” of their information to third parties or, worded differently, the right to “opt out” of certain information sharing programs. To facilitate our compliance with the California Consumer Privacy Act, Facebook has re-engineered its pixel that operates on our website to filter out California residents from our sharing program with Facebook.
If you are a California resident and do not want your information shared with Facebook, click on the “Do Not Sell My Information” link below. Please note that you do not have the right to opt out of our sharing your personal information with service providers, who are parties we engage to perform a function on our behalf and are contractually obligated to use the information only for that function.
For California Residents
Please note: if you are a California resident and use multiple devices or different IP addresses to access our website or your Facebook account, or if you have multiple Facebook accounts that tie to different devices or IP addresses, you may need to exercise your right to opt out for each different device, IP address, or Facebook account. If you have questions, please contact us at firstname.lastname@example.org.
You can always contact us in order to request that we change your Personal Information if you believe the Personal Information we have for you is incorrect. We will review your request but may be restricted in our ability to change your Personal Information.
To exercise the rights described above, please submit a verifiable consumer request to us by one of the following methods:
Only you, or, if you are a California resident, a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child. You may make a verifiable consumer request for access or data portability only twice within a 12-month period.
To verify the identity of an individual making a request, a two-step process will need to be completed. A verifiable consumer request must:
We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you.
Making a verifiable consumer request does not require you to create an account with us. We will use Personal Information provided in a verifiable consumer request only to verify the requestor’s identity or authority to make the request.
We will endeavor to provide an initial response to a verifiable user request within 10 days of receipt and will attempt to fulfill a verifiable user request within 45 days of its receipt. If we require more time, we will inform you of the reason and extension period in writing.
We will deliver our written response by mail or electronically, at your option.
Any disclosures we provide will cover only the 12-month period preceding our receipt of a verifiable user request. The response we provide will also explain the reasons we cannot comply with a request, if applicable. For data portability requests, we will select a format to provide your personal information that is readily useable and should allow you to transmit the information from one entity to another entity without hindrance.
We do not charge a fee to process or respond to your verifiable user request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We will not discriminate against anyone for exercising any of their rights under this Policy or any applicable information privacy or data protection law. Unless otherwise permitted, we will not:
But if any part of our Services involves a financial transaction with you, we may offer you certain financial incentives permitted by applicable laws that can result in different prices, rates, or quality levels. Any financial incentive permitted under applicable law that we offer will reasonably relate to your personal information’s value and contain written terms that describe the program’s material aspects. Participation in a financial incentive program requires your prior opt-in consent, which you may revoke at any time. However, we do not currently provide any financial incentives.
We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Vital Choice by contacting us here:
Vital Choice does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of 16, you must ask your parent or guardian for permission to use this website. If you think we have collected Personal Information from a child under 16 years of age for whom you are the parent or guardian, please contact us at the notice address provided below.
We maintain administrative, physical, and technical safeguards to reasonably and appropriately protect the confidentiality, availability, and integrity of your Personal Information. Vital Choice secures your personal information from unauthorized access, use, or disclosure. Vital Choice uses the following methods for this purpose:
Verisign is an independent, third-party company engaged in the development of digital trust. Verisign provides authentication of Internet services, digital identity, and intellectual property. By clicking on the Verisign logo, the Verisign website will serve up a web page that confirms that Vital Choice Wild Seafood & Organics, SPC is "Verisign Authenticated."
When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.
Our employees receive training on our security practices and obligations. While we strive to safeguard your Personal Information, we cannot completely ensure the privacy of certain communications such as email to and from us because they are not encrypted.
But given the nature of the Internet and the fact that network security measures are not infallible, we cannot guarantee the security of your Personal Information. In the event we become aware of a data security breach, we will provide you with notice as required by applicable federal, provincial, and state laws.
If we change this Policy, we will post the updated Policy and its effective date on our website, and such updates will be accessible through our website.
Please contact us using the contact information listed below if you:
Vital Choice Wild Seafood & Organics, SPC Attn: Privacy Inquiry 2460 Salashan Loop Ferndale, Washington 98248