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Our Privacy Policy:

Protecting your private information is our priority. This Statement of Privacy applies to www.vitalchoice.com and Vital Choice Wild Seafood & Organics, SPC and governs data collection and usage.

For the purposes of this Privacy Policy, unless otherwise noted, all references to Vital Choice Wild Seafood & Organics, SPC include www.vitalchoice.com and Vital Choice. The Vital Choice website is a emcommerce website site. By using the Vital Choice website, you consent to the data practices described in this statement.

TRUSTe Privacy Program

Vital Choice is a licensee of the TRUSTe Privacy Program. TRUSTe is an independent organization whose mission is to build users' trust and confidence in the Internet by promoting the use of fair information practices. Because we want to demonstrate our commitment to your privacy, we have agreed to disclose our information practices and have our privacy practices reviewed for compliance by TRUSTe.

If you have questions or concerns regarding this policy, you should first contact us at customercare@vitalchoice.com. If you do not receive acknowledgement of your inquiry or your inquiry has not been satisfactorily addressed, you should contact TRUSTe at http://watchdog.truste.com/pvr.php?page=complaint. TRUSTe may serve as a liaison with us to resolve your concerns.

Collection of your Personal Information

Vital Choice may collect personally identifiable information, such as your:

  • Name
  • Address
  • E-mail Address
  • Phone Number
  • Vital Choice Customer Identification Number

If you purchase Vital Choice's products and services, we collect billing and credit card information. This information is used to complete the purchase transaction.

Vital Choice may also collect anonymous demographic information, which is not unique to you, such as your: 

  • Age

We may gather additional personal or non-personal information in the future.

Vital Choice encourages you to review the privacy statements of websites you choose to link to from Vital Choice so that you can understand how those websites collect, use and share your information. Vital Choice is not responsible for the privacy statements or other content on websites outside of the Vital Choice website.

Use of your Personal Information

Vital Choice collects and uses your personal information to operate its website(s) and deliver the services you have requested.

Vital Choice may also use your personally identifiable information to inform you of other products or services available from Vital Choice and its affiliates. Vital Choice may also contact you via surveys to conduct research about your opinion of current services or of potential new services that may be offered.

Vital Choice may sell, rent, or lease customer information to third parties for marketing, outreach and for research.

Vital Choice may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (e-mail, name, address, telephone number) is transferred to the third party. Vital Choice may share data with trusted partners to help perform statistical analysis, send you email or postal mail, provide customer support, or arrange for deliveries. All such third parties are prohibited from using your personal information except to provide these services to Vital Choice, and they are required to maintain the confidentiality of your information.

Vital Choice may keep track of the websites and pages our users visit within Vital Choice, in order to determine what Vital Choice services are the most popular. This data is used to deliver customized content and advertising within Vital Choice to customers whose behavior indicates that they are interested in a particular subject area.

Vital Choice will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Vital Choice or the site; (b) protect and defend the rights or property of Vital Choice; and, (c) act under exigent circumstances to protect the personal safety of users of Vital Choice, or the public.

Automatically Collected Information

Information about your computer hardware and software may be automatically collected by Vital Choice. This information can include: your IP address, browser type, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Vital Choice website.

Use of Cookies

The Vital Choice website may use "cookies" to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web page server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the Web server that you have returned to a specific page.

For example, if you personalize Vital Choice pages, or register with Vital Choice site or services, a cookie helps Vital Choice to recall your specific information on subsequent visits. This simplifies the process of recording your personal information, such as billing addresses, shipping addresses, and so on. When you return to the same Vital Choice website, the information you previously provided can be retrieved, so you can easily use the Vital Choice features that you customized.

You have the ability to accept or decline cookies. Most Web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Vital Choice services or websites you visit.

Security of your Personal Information

Vital Choice secures your personal information from unauthorized access, use, or disclosure. Vital Choice uses the following methods for this purpose:

  • Verisign
  • SSL Protocol

Verisign is an independent, third-party company engaged in the development of digital trust. Verisign provides authentication of Internet services, digital identity, and intellectual property. By clicking on the Verisign logo, the Verisign website will serve up a web page that confirms that Vital Choice Wild Seafood & Organics, SPC is "Verisign Authenticated."

When personal information (such as a credit card number) is transmitted to other websites, it is protected through the use of encryption, such as the Secure Sockets Layer (SSL) protocol.

Children Under Thirteen

Vital Choice does not knowingly collect personally identifiable information from children under the age of thirteen. If you are under the age of thirteen, you must ask your parent or guardian for permission to use this website.

Opt-Out & Unsubscribe

We respect your privacy and give you an opportunity to opt-out of receiving announcements of certain information. Users may opt-out of receiving any or all communications from Vital Choice by contacting us here:

  • Web page: https://www.vitalchoice.com/content/contact-customer-service
  • Email: customercare@vitalchoice.com
  • Phone: 866-482-5887

Changes to this Statement

Vital Choice will occasionally update this Statement of Privacy to reflect company and customer feedback. Vital Choice encourages you to periodically review this Statement to be informed of how Vital Choice is protecting your information.

Contact Information

Vital Choice welcomes your questions or comments regarding this Statement of Privacy. If you believe that Vital Choice has not adhered to this Statement, please contact Vital Choice at:

Vital Choice Wild Seafood & Organics, SPC
2460 Salashan Loop
Ferndale, Washington 98248

Email Address: customercare@vitalchoice.com

Telephone number: 800-608-4825

Effective as of May 1, 2017