Founded in 2001 by an Alaska fisherman, Vital Choice has become
a trusted name in premium wild seafood from around the world.
In addition to responsibly sourced fish and shellfish, we offer our
own line of fish oil supplements and a growing selection of
pasture-raised meats from independent family farms.

Unlike subscription-only seafood companies, we let you order what you want, when you want it.
We’re passionate about careful sourcing, clean ingredients, and easy preparation. Whether you’re
following a Mediterranean, paleo, or low-carb diet—or you just want to eat more fish—you’ll
appreciate the quality and convenience we bring to the table any night of the week. No strings attached.

Products showing the blue fish and/or described as “MSC certified” come from a fishery that has been independently certified to the environmental standard for fishing of the Marine Stewardship Council (MSC), a global nonprofit organization. These fisheries have been found to meet all three principles of the MSC Fisheries Standard, which are to sustain wild seafood stocks, to use catch methods that have minimal environmental impact, and to demonstrate effective fishery management. Learn more at www.msc.org.