Founded in 2001 by an Alaska fisherman, Vital Choice has become
a trusted name in premium wild seafood from around the world.
In addition to responsibly sourced fish and shellfish, we offer our
own line of fish oil supplements and a growing selection of
pasture-raised meats from independent family farms.

Unlike subscription-only seafood companies, we let you order what you want, when you want it.
We’re passionate about careful sourcing, clean ingredients, and easy preparation. Whether you’re
following a Mediterranean, paleo, or low-carb diet—or you just want to eat more fish—you’ll
appreciate the quality and convenience we bring to the table any night of the week. No strings attached.