by Craig Weatherby

Last week's issue of The New Yorker magazine featured a long article about the growing popularity of fermented foods.
Naturally, the Weston A. Price Foundation was mentioned… because the organization has led efforts to inspire interest in cultured foods.
(Inspired and educated by WAPF ourselves, we began offering cultured organic vegetables this fall.)
The Weston A. Price Foundation now boasts more than 12,000 members worldwide, with growth continuing rapidly as people rediscover the health benefits and culinary attractions of traditional foods.
The Vital Choice booth at
Wise Traditions 2010
We've witnessed the Foundation's rapid growth first-hand, as sponsors and exhibitors at seven consecutive “Wise Traditions” conferences.
During this time we've seen attendance at the Wise Traditions conference grow from some 300 participants in 2004 to a record 1,500-plus this year.
The inspiring conference keynote speaker this year was Joel Salatin, the third generation “alternative” farmer featured in Michael Pollen's Ominivore's Dilemma and more recently in the documentary, Food Inc. 
A meeting of minds... and tastes
It's always a special pleasure to exhibit at the Wise Traditions conference, because the people share our passion for whole foods with proven health-giving powers.
We were so busy chatting with and serving samples to folks that we barely had time to leave our booth… sales of our canned wild salmon, tuna, and sardines were so brisk that we ran out of nearly everything we'd brought after the second of three days.
Last year's conference theme was Honoring the Sacred Foods… and Foundation Founder and President Sally Fallon proclaimed infant-nourishing, nutrient-dense wild salmon roe (ikura) “the ultimate sacred food.”
Clearly, folks took this message to heart… we took twice the amount of salmon roe this year and still fell far short of the demand!
Last but not least, our wild king salmon was a big hit as the main course at the Awards Banquet… we received countless kudos.
We want to thank everyone who stopped by the Vital Choice booth, as well as WAPF President Sally Fallon and her many conference helpers… it's our favorite event of the year, by far!
About Weston A. Price
The Weston A. Price Foundation is a nonprofit, tax-exempt charity founded in 1999 to disseminate the research of nutrition pioneer Dr. Weston Price, whose studies of isolated non-industrialized peoples established the parameters of human health and determined the optimum characteristics of human diets.
Dr. Price's research demonstrated that humans achieve perfect physical form and perfect health generation after generation only when they consume nutrient-dense whole foods and the vital fat-soluble activators found exclusively in animal fats.
The Foundation is dedicated to restoring nutrient-dense foods to the human diet through education, research and activism. It supports a number of movements that contribute to this objective including accurate nutrition instruction, organic and bio-dynamic farming, pasture-feeding of livestock, community-supported farms, honest and informative labeling, prepared parenting and nurturing therapies.
Specific goals include establishment of universal access to clean, certified raw milk and a ban on the use of soy formula for infants.