Vital Choice Wild Seafood was recently awarded the 2018 Supply Chain Transparency Award from Nutrition Business Journal (NBJ).

With rampant seafood fraud and a stronger consumer focus on source traceability of seafood and fish oil products, Vital Choice’s commitment to supply chain transparency sets it apart from other retailers. (Click to read about independent investigations of seafood fraud.)

“We talk about our sources, we are proud of them, and we have nothing to hide,” says Randy Hartnell, Vital Choice founder and CEO. “We know it’s important to our customers.”

Supply chain transparency practices have been a focus at Vital Choice since its founding in 2002, with information about where its seafood is caught, frozen, packaged, canned, smoked, or shipped from readily available to customers on the company’s website,

Many Vital Choice products bear the Marine Stewardship Council’s (MSC) blue fish label or are certified sustainable by either the State of Alaska’s Responsible Fisheries Management program or the Monterey Bay Aquarium’s SeafoodWatch program.

To earn these labels, sources must undergo rigorous annual audits with clear documentation that a product is wild caught and sustainably fished.

The Supply Chain Transparency Award from NBJ recognizes Vital Choice’s source traceability and company mission to “promote [its] customers' health and well-being by providing natural, sustainably harvested seafood products of superior quality at a fair price.”

Click to read the Nutrition Business Journal article about the Vital Choice award.

About Vital Choice Wild Seafood & Organics
Before founding Vital Choice in 2002, Northwest Washington native Randy Hartnell spent more than 20 years as a commercial fisherman in Alaska.

Today, Vital Choice is the trusted source for fast home delivery of the world’s finest wild Alaskan seafood, whole-food supplements, and organic fare.

Vital Choice foods are the purest available, always sustainably harvested from healthy, well-managed wild fisheries and organic farms.

The company’s products are recognized for their superior taste and health benefits and endorsed by leading health and wellness experts.

For more about Vital Choice Wild Seafood & Organics, please visit
Contact: Heather Monkman,