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The Vital Choice Hurricane Relief Program
What is it, how it works, and how you can help — easily and quickly!


Vital Choice is helping to feed hurricane victims, and we invite you to join in!

On August 25, Hurricane Harvey began dumping torrential rains on the Houston area and nearby parts of Louisiana, causing extreme, widespread flooding.

Many victims of the hurricane lack food, financial resources, and/or a place to prepare meals.

To help out, Vital Choice is donating* and shipping a full pallet (pictured below) of our canned Wild Sockeye Salmon — more than 6,000 cans with easy-open lids — for distribution in affected areas.

A pallet of Vital Choice Sockeye, packed for Houston

We invite you to help us send more highly nutritious food! 

It’s easy to donate, without or without purchasing
any Vital Choice products.

Here's how to give:

Call us toll-free anytime at 800-608-4825.


Donate on our website, by following these steps:

  1. Add any product to your cart.
  2. The resulting “pop-up” will display four options — $10, $25, $50, or $100.
  3. Click on the desired donation, and then click the “View Cart” or “Continue Shopping” button.
  4. Once you're finished, you can either:
    a) Check out with your chosen donation and products.
    b) Remove any or all products, leaving only your donation in your cart.

All donations will be used to rush even more canned wild sockeye salmon to people in need — Vital Choice won't gain any profits.

Donations will simply offset our wholesale cost for additional canned salmon, and the cost of shipping it to the affected area.

We’ve partnered with Dr. Ruan Cheng, M.D., to oversee local distribution, to ensure the most efficient and effective delivery of our canned salmon to people in need.

Dr. Cheng practices medicine in Katy, a city just west of Houston, and his clinic has been certified as an Emergency Distribution Center.

We're keeping meticulous records concerning every aspect of this program, and will make them available upon request.

Thank you in advance for helping hurricane victims!

*The value of 6,144 cans of our Wild Alaskan Sockeye Salmon, plus the estimated cost of shipping it to the Houston area, totals about $26,000.