Vital Choice seafood is “sushi-safe.” What does that mean?

We share the same standards as reputable, high-profile sushi bars, which only serve fish that was flash-frozen within hours of harvest.

Flash-freezing preserves the fresh-caught quality of fine seafood, and renders it safe to serve raw.


As Gourmet magazine wrote earlier this month (August, 2008), “Japanese chefs... never serve fresh salmon raw… it ‘has to be frozen for sushi,' stresses sushi master Shiro Kashiba, of Shiro's Sushi Restaurant in Seattle.”