Companies aiming to build a brand with longevity can learn a lot from Holland America Line. Creating unique cruise experiences since 1873, Holland America attributes much of its success to the personal touches and attention to detail that has kept families coming back for generations.
Holland America Line’s Chief Marketing Officer Kacy Cole joins Jim McCann, founder, CEO, and chairman of 1-800-Flowers.com, Inc. (which includes Vital Choice) on his Celebrations Chatter podcast for a conversation on hospitality, family bonding, and building a legacy brand. In this in-depth discussion, we learn the secrets behind Holland America’s flagship Alaska.
Cole also shares how by partnering with local businesses, historians, and entertainers, Holland America has created an experience that immerses cruise-goers in culture, beauty, and community. The goal: To make sure that every Holland America cruise is more than just a vacation – it’s the experience of a lifetime.
New podcast episodes released weekly on Thursday.
