Why Vital Choice?

The VC Advantage

Our Purity Story

Our Sustainability Stance

What People Say


Our Mission

Vital Green™
Environmental Program

Giving Back to the Community

Customer Rewards


Our Mission

We thought long and hard about a mission statement
that would express our goals and values.

I hope that you'll let me know when we fall short ...
... and when we exceed expectations.

— Randy Hartnell

Click here to send me email

The Fourfold Vital Choice Mission

  • Promote our customers’ health and well-being by providing natural, sustainably harvested seafood products of superior quality at a fair price.
  • Support the precious Salmon resource upon which we depend and those who labor to provide it.
  • Continually improve our ideas, products, and customer satisfaction.
  • Be guided by integrity and high moral principles in all aspects of our business.

Thanks for reading, and enjoy your visit!

Randy Hartnell,

Founder, President, former Alaskan fisherman

Our Guarantee

Click here to read a letter from Randy, describing the genesis and goals of Vital Choice.

For orders, questions, or assistance call 800-608-4825 any day or time. © 2015 Vital Choice Wild Seafood & Organics, Inc. All Rights Reserved