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A Letter from Randy Hartnell


Good health is our most precious gift, and nothing can support or undermine it more than the foods we choose to eat each day.

In the internationally acclaimed Social Progress Index the United States ranks a dismal 80th in health and wellness. This is primarily due to an industrial food system that subsidizes, produces, and heavily promotes many low cost, unhealthy foods. As a result, rising epidemics of preventable obesity and disease cause untold suffering and costs that threaten to bankrupt our healthcare system.

According to the CDC, one in 68 children are now diagnosed with autism, and one in three will get diabetes in their lifetime. More than 600,000 Americans die each year from heart disease, and the cost of treating mental health disorders has now surpassed cancer and heart disease combined.

But it doesn’t have to be this way.

More than 70% of chronic illness is preventable with diet and lifestyle changes. Our mission at Vital Choice is to help our customers avoid becoming one of these statistics by providing deeply nourishing 'real' foods, backed by great customer service and our worry-free guarantee.

Do our products cost more than common industrially produced foods? Sometimes they do, but we serve thousands of loyal customers who are among the most careful, conscientious, discriminating shoppers anywhere, and who consider them a worthwhile investment in their family’s health and wellbeing.

Since we began more than 13 years ago we’ve grown each year, earning the trust of satisfied customers and wellness experts across the country. We hold this trust sacred and are deeply committed to maintaining the highest standards of quality, safety, service, and environmental consciousness.

We thank you for being a part of our Vital Choice family, and allowing us to help you come home to real food.

Yours in optimal health,

Randy Hartnell, Founder

Our Guarantee

Randy Boat
Randy during his fishing days.
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