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Frequently Asked Questions (FAQs)

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Why is your pricing higher than supermarket prices?

These are the key reasons why you may pay more for Vital Choice wild salmon and seafood:

Apples and Oranges 
Wild salmon can vary widely in quality among retail outlets — and some of is farmed salmon bearing a fraudulent "wild salmon" label. 

In April 2005, the New York Times writer Marian Burros reported that tests proved that 80% of the so called "wild salmon" she purchased in area stores was mislabeled farmed salmon, but was priced as though it were wild. And in its August 2006 issue, Consumer Reports reported that its own investigation turned up similar widespread fraud— a fraud that continues to be common, according to investigations by various media and nonprofit organizations. 

More so than with any other animal protein, salmon come in a vast range of quality grades—all of which is eventually sold to someone. It is most unfortunate when consumers experience inferior quality salmon. Many will then consider the poor flavor indicative of salmon in general and cease eating one of the healthiest and potentially most delicious foods available.
 
Quality Costs More 
"You get what you pay for" is especially true when it comes to salmon. To get a wild fish from the remote corners of Alaska to your plate in prime condition requires a lot of special care. Along the way there are many obstacles to quality that can interfere and diminish it. Consequently, there are only so many prime fish available and the law of supply and demand dictates that they will cost more. 

Unlike most supermarkets, which are increasingly competing with one another to find any available wild salmon, Vital Choice maintains the highest standards. Our long history and close ties to the Alaskan commercial fishing industry give us a unique advantage in sourcing the best fish on your behalf, but they will never be the cheapest.

Worry-Free Seafood 
To our knowledge we are the only seafood company that specifically targets the purest available fish and confirms their purity with routine testing by an independent lab.

This is an expensive process, but it provides you with valuable purity assurances unavailable from other seafood vendors.

Free Shipping  
Remember that shipping is included on orders totaling $99 or more. While some of our prices may exceed typical supermarket prices, ordering from us saves you the time, trouble and anxiety of searching out high quality fish. We'll deliver it to your door along with a 100% satisfaction guarantee!

Many online competitors' prices will appear lower until the order is completed, at which time significant shipping charges are added. We prefer to spare you the surprise and let you know up front the entire cost of your order. 

Don't Be Fooled 
We have visited stores all over the country and have seldom seen frozen wild Alaskan salmon comparable to our products. We were recently in a large natural foods store in New England that was selling dark-skinned frozen Alaskan coho steaks. Dark skin is synonymous with lower grade salmon. Supermarkets get away with this because most customers aren't knowledgeable enough to distinguish between good and not-so-good fish. 

Ask yourself these questions: Is the salmon at your local supermarket truly wild? Is it skinless & boneless? Is it packaged in convenient freezer-ready, meal-sized portions? Has the vendor selected only the purest sustainably-harvested fish? Remember that most of the salmon sold in supermarkets is farmed salmon that is mass-produced in foreign offshore feed lots subsidized by environmental degradation, a lack of regulatory oversight and low-cost labor. Wild salmon is different from farmed in many important ways. Visit our Sustainability and Purity pages for additional information

Your Health is Priceless
"Fish is health insurance and most of us lack enough coverage."
-Jean Carper, Author, Food, Your Miracle Medicine

It would be hard to think of another food that has as many proven health benefits as wild salmon and other fatty fish. 

When considering the cost of Vital Choice products keep in mind the true value of what you're buying. Given the sky-rocketing cost of health care and pharmaceutical drugs, what is the value of optimum health? How much would you pay for improved heart, brain, eye and immune system health?
 
This customer comment is typical of the many testimonials we receive:
"After receiving our first Vital Choice purchase of canned salmon, salmon fillets, and blueberries, we were thrilled! The quality of the salmon and blueberries far exceeded our wildest expectations in every aspect. The blueberries are like candy. I don't even have to add any sugar to my blueberry pie recipe, and my husband said he has never seen or tasted salmon with such color and flavor. In addition, the quality of the customer service and shipping paralleled that of the products. We're on a tight budget, but it's worth every penny!" 
- Lynn G. & David F., Bethlehem, PA

Your Time Is Valuable 
Our ultra-convenient skinless-boneless products cost more to produce but save you time and trouble. With our ready-to-eat canned salmon and tuna, and quick-thawing frozen portions, a delicious healthy meal is always close at hand. Although packaging and express shipping perishable products add additional costs, consider how much time you save by having Vital Choice delivered to your door.

Hire Your Own Fishermen 
Company executives Randy Hartnell and Dave Hamburg have spent much of their lives as Alaskan salmon fishermen. They take seriously their commitment to representing your best interests, viewing themselves as your link to the world of wild salmon.

Randy and Dave are devoted to seeing that you always receive good value and top quality fish, which can't always happen at the supermarket.
 
The Hidden Costs of Cheap Food 
Vital Choice is committed to the goal of restoring economic viability to the wild salmon fishing business. Presently most other protein producers (cattle, hog and poultry farmers) are on the verge of bankruptcy. Many have already been driven there by the mega-corporations who forsake food quality to drive every possible penny out of production.

Salmon farming is now exerting this same socio-economic pressure upon those who risk their lives to supply us with the healthiest protein on earth. It is vitally important that one not forget the hidden social, nutritional and environmental costs of cheap food.
 
A Word to The Wise
"O health, health! The blessing of the rich! the riches of the poor! who can buy thee at too dear a rate, since there is no enjoying this world without thee? Be not then so sparing of your purses . . . as to abridge the natural course of life" - Ben Jonson: Volpone, II-1, 1605

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