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Frequently Asked Questions (FAQs)

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What is the difference between Vital Choice Canned Salmon and the red salmon available elsewhere?

The quality of canned salmon is extremely variable. Consequently, many people who have experienced poor quality canned salmon wrongly believe that it's all bad. This couldn't be further from the truth, as our many testimonials reveal. The flavor of canned salmon is directly related to the quality of the fish that goes into the can. Because canning hides poor quality, many processors use their worst quality fish for it. Having been in the industry for many years, we understand this and are extremely selective when purchasing canned salmon on your behalf. We personally sample every lot we buy.

Here's an example of the kind of 'Smoke and Mirrors' you avoid when you purchase the Vital Choice brand: 

We once contacted a processor about purchasing some canned red salmon. We told them that we wanted only fresh-packed fish, and that we specifically wanted to avoid any that had been packed from previously frozen salmon (Pre-freezing is fairly common and may cause the fats in the can to congeal and rise to the surface during the canning process). The company rep said, "Don't worry. We turn our cans upside-down during the cooking process so that they (the congealed fats) won't be visable to your customer." 

We said "no thanks" and have never been back. Few if any supermarkets are this discriminating when purchasing their canned salmon, nor would they be willing to pay the higher price necessary to obtain the very best quality. This distinction is the primary difference between Vital Choice canned salmon products and other brands. We know fish and buy the best. Price is always a secondary factor.