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Our Mission

We thought long and hard about a mission statement
that would express our goals and values.

I hope that you'll let me know when we fall short ...
... and when we exceed expectations.

— Randy Hartnell

Click here to send me email

The Fourfold Vital Choice Mission

  • Promote our customers' health and well-being by providing natural, sustainably harvested seafood products of superior quality at a fair price.
  • Support the precious Salmon resource upon which we depend and those who labor to provide it.
  • Continually improve our ideas, products, and customer satisfaction.
  • Be guided by integrity and high moral principles in all aspects of our business.

Thanks for reading, and enjoy your visit!

Randy Hartnell,

Founder, President, former Alaskan fisherman