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Why Vital Choice?
Our Mission
We thought long and hard about a mission statement
that would express our goals and values.
I hope that you'll let me know when we fall short ...
... and when we exceed expectations.
— Randy Hartnell
The Fourfold Vital Choice Mission
- Promote our customers' health and well-being by providing natural, sustainably harvested seafood products of superior quality at a fair price.
- Support the precious Salmon resource upon which we depend and those who labor to provide it.
- Continually improve our ideas, products, and customer satisfaction.
- Be guided by integrity and high moral principles in all aspects of our business.
Thanks for reading, and enjoy your visit!
Randy Hartnell,
Founder, President, former Alaskan fisherman
