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Our Mission

We thought long and hard about a mission statement
that would express our goals and values.

I hope that you'll let me know when we fall short ...
... and when we exceed expectations.

— Randy Hartnell

Click here to send me email

The Fourfold Vital Choice Mission

  • Promote our customers' health and well-being by providing natural, sustainably harvested seafood products of superior quality at a fair price.
  • Support the precious wild salmon resource upon which we depend and those who labor to provide it.
  • Continually improve our ideas, products, and customer satisfaction.
  • Be guided by integrity and high moral principles in all aspects of our business.

Thanks for reading, and enjoy your visit!

Randy Hartnell,

Founder, CEO, former Alaskan fisherman

Life gives to the giver and takes from the taker. -Steven Aitchison