About canned salmon
We offer only canned sockeye, which is the firmest and most flavorful species of wild salmon. Canned pink salmon is more common, but is often bland and mushy.
But not all sockeye is good enough to go into Vital Choice cans. There can be dramatic differences in the quality and flavor of canned sockeye salmon, depending upon how and where it was harvested and processed.
Why is our Wild Red™ canned sockeye so superior?
If you've only had supermarket brands, you're in for a very pleasant surprise! We strive to offer Vital Choice customers a level of quality and consistency seldom found in the brands sold by retail chains.
The rare quality of Vital Choice Wild Red™ Sockeye is signalled by its brimming red oil and firm, luscious, fresh-tasting meat. This readily discerned quality distinction stems from the expertise we gained during decades of salmon fishing, and our strict purchasing standards.
Most canned salmon – including sockeye – comes from the largest fisheries, which harvest millions of fish in a short period. This crush and rush makes it hard to handle the fish as carefully and process it as quickly needed to produce superior quality canned sockeye.
And processors usually divert the lowest quality sockeye to the canning line … another reason why supermarket brands of canned sockeye fall short.
Frankly, most American consumers haven't had superior canned salmon, so domestic canners feel little pressure to improve their product.
Wild Red™ features the best sockeye available
We direct our suppliers to put the highest grade of sockeye in the can. This means that our canned sockeye costs more ... but also offers unmatched quality.
While the sockeye in some of our Wild Red™ canned salmon comes from Alaska, most of our canned sockeye is harvested in British Columbian waters.
Our key purchasing criterion is quality, not geography. Sockeye aren’t bound by international borders, and there’s no inherent difference between salmon caught in Alaska versus British Columbia.
Sockeye offers unsurpassed nourishment
Wild salmon are nutritional powerhouses, rich in protein, omega-3s, and vitamin D3.
And sockeye salmon is the richest known food source of vitamin D3 ... the so-called “sunshine-and-seafood vitamin”.
Compared with our uncommon Skinless-Boneless Wild Red™ Sockeye – which is seriously nutritious – our Traditional Style Wild Red™, with skin and soft edible bones, offers even more flavor, calcium and omega-3s.
The omega-6 fats in farmed salmon reduce absorption of its omega-3s. And the average American’s diet already contains omega-6 fats in extreme excess … an historically unprecedented overload that creates a pro-inflammatory environment in the body. (See “America's Sickening Omega Fats Imbalance