Omega-3s & Supplements
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Wild Antarctic Krill Oil in Fish Gelatin 500mg - 120 count
Gluten-free Pure, whole, unrefined Less "repeat" than most fish oil 480mg of omega-3s* per serving Rich in rare, phospholipid-form omega-3s Sustainably harvested 200mcg pure astaxanthin per serving (400mcg of esterfied astaxanthin) No artificial preservatives/colors; no dairy, starch, wheat, yeast, sugar, or soy
*Includes 410mg of EPA+DHA. Many public health authorities worldwide recommend 250-500mg of of EPA+DHA per day.
Whole, unrefined Vital Red™ Wild Antarctic Krill Oil provides essential omega-3s and unrivaled levels of antioxidants within a unique natural matrix.
Lab-certified pure The contaminants of chief concern in fish – mercury and PCBs – are virtually absent from krill, which occupies a spot near the bottom of the ocean food web.
Better yet, it's the first krill oil certified sustainable by the Marine Stewardship Council (MSC), which mandates independent monitors on the harvest ships.
MSC endorsement of our supplier's operations
was reaffirmed in July of 2014.
This rigorous certification regimen ensures that our oil comes from krill that are sustainably harvested … an assurance needed to preserve the ocean food web that relies on these tiny shrimp-like creatures.
Why do we carry krill oil?
First, we carry krill oil because so many customers requested it.
But given the importance of krill to the ocean food web, we waited for a source of krill oil that meets the tough, science-based sustainability standards of the non-profit Marine Stewardship Council (MSC).
Vital Red™ ... the world's first certified-sustainable krill oilYou may have heard concerns about the wisdom of harvesting krill, most of which goes to farmed fish. The Marine Stewardship Council certifies as sustainable the krill harvest from the single company that supplies our krill oil, only after considering the impacts of the harvest on the krill population and animals taht depend on them for food. As you can see in our Krill Biomass & Harvest Data chart , the specific commercial harvest that supplies all of the krill oil in our Vital Red™ supplements is a tiny proportion of the internationally agreed limit. The current total krill harvest is below 160,000 tons per year, versus the highly conservative limit of about 3.5 million tons per year, set by the international Commission for the Conservation of Antarctic Marine Living Resources. The total allowable catch is calculated after subtracting the portion of krill eaten by whales, seals, penguins, and other animals.
And we offer krill oil because it offers three special attributes:
#1 - Rare source of phospholipid omega-3s Most of krill oil's omega-3 fatty acids occur in the "phospholipid" form, which is absent from or scarce in fish oils. Substantial evidence indicates that phospholipid-form omega-3s are better-absorbed ... and may provide enhanced health benefits (more information below).
#2 - Unrivaled levels of an uncommon antioxidant Krill oil offers uniquely high levels of astaxanthin (ass-tah- zan-thin). This potent carotene-class antioxidant also occurs in wild salmon and in unrefined salmon oil supplements such as Vital Choice Wild Alaskan Sockeye Salmon Oil. Vital Red™ Krill Oil contains 100mcg of pure astaxanthin per one-gram capsule (i.e., 200mcg per two-capsule serving), and about 200mcg of "esterfied" (fat-bound) astaxanthin per gram (i.e., 400mcg per two-capsule serving). Misleadingly, most krill oil brands state astaxanthin content as esterfied astaxanthin, which is about double the weight of pure astaxanthin. (For more on this regrettable practice, see " Inflated astaxanthin numbers abound".) Compared with Vital Choice Wild Sockeye Salmon Oil, our Vital Red™ Krill Oil has about 2.7 times as much astaxanthin (100mcg/g vs. 36mcg/g). NOTE: Our Vital Red™ Astaxanthin supplement contains 4mg of astaxanthin per 350mg softgel, or 40 times as much as in one capsule of our Krill Oil.
#3 - Little or no fishy "repeat" Probably due to the phospholipid form omega-3s that predominate in krill oil, many people report little or no fishy aftertaste or burps, compared with fish oils.
Keep reading to learn more about the differences between krill oil and various kinds of fish oil.
Krill oil's uncommon omega-3s The two major omega-3 fatty acids in krill oil are the same two found in fish and human cell membranes (EPA and DHA). However, unlike fish oils, most of the omega-3s in krill oil occur in phospholipid ( foss-foh-lipid) form … a difference whose relevance to human health remains unclear. The human body can use seafood-source omega-3s (EPA and DHA) in any of the three forms in which they occur naturally … triglyceride, phospholipid, and ethyl ester.
While all three omega-3 forms are well-absorbed and beneficial, limited evidence suggests that phospholipid-form omega-3s may be more easily and fully absorbed, compared with triglyceride omega-3s and ethyl ester omega-3s.
These preliminary indications fit with evidence that the body needs fewer metabolic steps and less energy to digest, absorb, and distribute omega-3 phospholipids. Some research suggests that krill oil's phospholipid-form omega-3s may yield superior cardiovascular and other health effects (see references, below). However, leading fatty acid researchers say it's too soon to conclude that krill oil's omega-3s deliver substantially greater benefits than the triglyceride or ethyl ester omega-3s. (Vital Choice fish oils feature triglyceride omega-3s.)
Click here to learn more about the
exaggerated omega-3 absorption claims
that some krill oil sellers make ... which seem designed to disguise the higher cost of omega-3s in krill oil versus fish oil.
Krill oil offers unrivaled levels of antioxidants Like wild salmon, krill are naturally rich in the potent, red-hued antioxidant called astaxanthin, which belongs to the carotene family. Astaxanthin displays extraordinary antioxidant and anti-inflammatory properties in cell and animal studies, but has not been tested extensively in humans. The astaxanthin natural to our Krill Oil and Sockeye Salmon Oil protects their omega-3s from oxidation more effectively than the tocopherol (vitamin E) antioxidants added to standard fish oils. Among fish, only wild salmon contain substantial amounts of astaxanthin, which they obtain by eating krill and other zooplankton … a diet that gives their flesh its characteristic red-orange color. Compared with other wild salmon, sockeye eat more astaxanthin-rich zooplankton. This difference explains why sockeye contain more omega-3 phospholipids, astaxanthin, and vitamin D than other wild salmon, and why sockeye is also called "red" salmon. Compared with Vital Choice Salmon Oil, Vital Red™ Krill Oil has substantially more astaxanthin per gram (100mcg vs. 12mcg). Omega-3 health benefits
According to the U.S. FDA, "Supportive but not conclusive research shows that consumption of EPA and DHA omega-3 fatty acids may reduce the risk of coronary heart disease."
The long-chain omega-3s (EPA and DHA) found only in seafood (especially fatty fish) – and in supplemental fish and krill oils – are essential to human life and support optimal health in key organs, systems, and life stages:
Aging Vision Metabolism Inflammation Cardiovascular Fetal development Skin, hair, and nails Joints and movement Cognition (thinking), attention, mood, and memory*
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
References: A bsorption of p hospholipid omega-3s
Results from some clinical trials have reported an enhanced bioavailability of krill oil over that of conventional fish oils, which has been speculated to be an effect of krill’s unique enrichment of EPA-and DHA- in the phospholipid form. Burri L et al. Marine omega-3 phospholipids: metabolism and biological activities. Int J Mol Sci. 2012 Nov 21;13(11):15401-19. doi: 10.3390/ijms131115401. Murru E, Banni S, Carta G. Nutritional properties of dietary omega-3-enriched phospholipids. Biomed Res Int. 2013;2013:965417. doi: 10.1155/2013/965417. Epub 2013 Jul 31. Review. Ramprasath VR, Eyal I, Zchut S, Jones PJ. Enhanced increase of omega-3 index in healthy individuals with response to 4-week n-3 fatty acid supplementation from krill oil versus fish oil. Lipids Health Dis. 2013 Dec 5;12:178. doi: 10.1186/1476-511X-12-178. Rossmeisl M et al. Metabolic effects of n-3 PUFA as phospholipids are superior to triglycerides in mice fed a high-fat diet: possible role of endocannabinoids. PLoS One. 2012;7(6):e38834. doi: 10.1371/journal.pone.0038834. Epub 2012 Jun 11. Schuchardt JP et al. Incorporation of EPA and DHA into plasma phospholipids in response to different omega-3 fatty acid formulations--a comparative bioavailability study of fish oil vs. krill oil. Lipids Health Dis. 2011 Aug 22;10:145. doi: 10.1186/1476-511X-10-145.
Pure Antarctic krill oil, fish gelatin capsule (capsules are made from tilapia and/or catfish skin proteins and purified water).
May contain traces of shellfish proteins. Persons with fish or shellfish allergies should consult a physician before taking this supplement. Contains no artificial preservatives, color, dairy, starch, wheat, yeast, sugar, or soy.
Antarctic Krill Oil - 500mg - 120 count Serving Size Four 500mg capsules Number of servings: 30
Amount Per Serving
Calories from Fat 18
Total Omega-3 Fatty Acids 480mg
Total Phospholipids 860mg
Pure Astaxanthin 200mcg†
Esterfied Astaxanthin ≈ 400mcg†
†To learn more about these two astaxanthin values, click on “Inflated astaxanthin numbers abound” under the Details tab.
* Percent Daily Values
are based on a 2,000 calorie diet. Your daily values may be higher or lower
depending on your calorie needs.
Store in a cool dry place.
Keep out of reach of children.
Product has been sealed for your protection. Do not use if seal on cap is broken.
Take four softgels daily*, preferably with meals, or as recommended by a health professional.
Contains fish gelatin and may contain minuscule traces of shellfish proteins. Persons with fish or shellfish allergies should consult a physician before taking this supplement.
*This dosage guidance assumes little or no other dietary intake of omega-3s. The daily dosage should be adjusted to meet individual needs; one capsule per day may be adequate for people who consume several fish meals per week.
CAUTIONS: Krill oil should be taken at the recommended dose. Consult with your physician before taking substantially higher doses, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, using blood thinners, have a diagnosed cardiac condition or immune disorder, or anticipate surgery. Omega-3s for Mothers, Infants, and Children Here is what widely respected pediatrician William Sears, M.D. told us in respose to our question on this subject:
• "... experts attending a 2005 workshop recommended at least 300 mg a day for pregnant and nursing mothers (most mothers get only 20-25% of this amount, unless they take omega-3 fish oil supplements). In our medical practice we have mothers take at least 500 mg of DHA per day during pregnancy and lactation."
• "The recommendation for infants is at least 200mg of DHA per day, which is the dosage added to infant formulas." • " Practically speaking, infants under one year old receive their omega-3s through mother's milk or fortified formula, but it is perfectly safe and perhaps even beneficial for infants to be given extra Vital Choice fish oil at a dose of around 300 mg a day of DHA. I stress DHA rather than EPA because DHA is the main brain growth omega 3."
NOTE: There are as yet no official omega-3 intake recommendations for children over two years of age, so please consult your pediatrician.
CAUTION: If your child has never had shellfish or Krill Oil, please check for shellfish allergies by rubbing a small dab of Krill Oil on his or her skin, in a less sensitive area such as the lower leg.
A Cloudy Fish Oil Myth
Our Krill and Salmon Oils will become cloudy if refrigerated or frozen, and this is no cause for concern. Makers of some highly refined, distilled fish oils assert, disingenuously, that if a fish oil becomes cloudy when cold this means it is not as pure or efficiacious as an oil that remains clear when cold. But if a fish oil becomes cloudy when cold this simply means that it retains some of the shorter chain fatty acids -- including small amounts of saturated fatty acids -- that occur naturally in fish.
In fact, most of what we know about the myriad health benefits of omega-3 fish oils comes from studies involving consumption of whole fish, which, like our Salmon and Krill Oils, contain small amounts of saturated fatty acids, which, in any case, are perfectly heart-healthful, according to the current scientific consensus.
Krill oil and blood thinners
The omega-3s in fish and krill oil possess properties associated with “blood thinning”, but according to research by American Heart Association (AHA) consultant William Harris, Ph.D., they do not appear to pose any risk to persons taking blood-thinning drugs (e.g., Coumadin). To learn more about this research, published in the American Journal of Cardiology, see “
Can Fish Oil Cause Bleeding Risks?
PLEASE NOTE: The U.S. FDA has not evaluated these statements. This product is not intended to diagnose, treat, cure or prevent any disease.
Consult with your physician before taking doses substantially higher than recommended, or taking this product if you are pregnant, diabetic, allergic to fish or iodine, have a diagnosed cardiac condition or immune disorder.
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