Why Vital Choice?
The VC Advantage
Our Purity Story
Our Sustainability Stance
What People Say
Vital Green™Environmental Program
Giving Back to the Community
We thought long and hard about a mission statement
that would express our goals and values.
I hope that you'll let me know when we fall short ...
... and when we exceed expectations.
— Randy Hartnell
Click here to send me email
The Fourfold Vital Choice Mission
Thanks for reading, and enjoy your visit!
Founder, President, former Alaskan fisherman
Click here to read a letter from Randy, describing the genesis and goals of Vital Choice.