Our Mission

Wild Salmon
- Sockeye (Red)
- King (Chinook)
- Silver (Coho)
- Reefnet Pink Salmon
- Smoked Salmon
- Seared Sockeye
- Salmon Caviar
- Salmon Jerky
White Fish
- Alaskan Cod
- Albacore Tuna
- Alaskan Halibut
- Alaskan Sablefish ("black cod")
Shellfish
- Tanner Crab
- Manila Clams
- Pacific Oysters
- Dungeness Crab
- Alaskan King Crab
- Pacific Blue Mussels
- Alaskan Sea Scallops
- Pacific Calamari (squid)
- Spot Prawns (raw, shell-on)
- Pink Shrimp (shelled/cooked)
Canned Seafood
- Albacore Tuna
- Sockeye Salmon
- Dungeness Crab
- Portuguese Sardines
- Portuguese Mackerel
- Canned Seafood Meals
- No-Salt-Added Choices
- Canned Seafood Samplers
- Kosher-Certified Choices
Omega-3s, Herbs, Tests,
Astaxanthin, and Vitamin D
- Astaxanthin
- Omega-3 Krill Oil
- Omega-3 Salmon Oils
- High-Potency Omega-3 Oils
- Tonic Herbs in Wild Salmon Oil
- Vitamin D + Omega-3 Combos
- Vital Omega-3 and 6 Blood Test™
- Daily Dose Packs of
  Salmon Oil & Vitamin D3
Smoked Fish
- Smoked Sockeye
- Smoked Sablefish
- King Salmon Candy
- Smoked Fish Sampler
- Pouched Smoked Tuna
- Canned Smoked Sockeye
- All Lox & Smoked Fish
Bacon, Sausage, Burgers
- Wild Salmon Bacon
- Sockeye Salmon Burgers
- Sockeye Salmon Sausage
Soups & Meal Kits
- Soups & Cioppino
- Salmon & Tuna Meal Kits
Gifts
- Gift Packs
- Dr. Amen Gift Box Special
- Gift e-Certificates
- Art Certificates with Marinade Gift
Sampler Packs
- All Sampler Packs
- Red + White Fillet Twin-Packs
Doctors' Favorites
- Dr. Gottfried's Hormone Cure Pack
- Dr. Amen Healthy Brain Gift Box
- Dr. Perricone's Anti-Aging Packs
- Dr. Weil™ for Vital Choice
  Sockeye Salmon Sausage Patties
- Dr. Northrup's Healthy Mom/Baby & Student Packs
- Dr. Lipman's BE WELL Packs
- Dr. Jonny Bowden's Healthiest Foods Packs
- Dr. Crinnion's Clean, Green & Lean Packs
Berries & Vegetables
- Organic & Wild Berries
- Organic Cultured Vegetables
Nuts & Dried Fruit
- Organic Nuts
- Organic Trail Mix
- Organic Dried Fruits
Oils & Vinegar
- Organic Balsamic Vinegar
- Organic Olive & Macadamia Oil
Marinades & Seasonings
Teas
Dark Chocolate
Pet Products
Books & Accessories
- Grilling Planks
- Water Bottles
- Tea Accessories
- Cooking & Food Books
Specials & Top Sellers
- Specials
- Top Sellers

We thought long and hard about a mission statement that would express our goals and values.

I hope that you'll let me know when we fall short ...
... and when we exceed expectations. (Send me email here.)

The Fourfold Vital Choice Mission

Promote our customers’ health and well-being by providing natural,
sustainably harvested seafood products of superior quality at a fair price.
Support the precious Salmon resource upon which we depend and those
who labor to provide it.
Continually improve our ideas, products, and customer satisfaction.
Be guided by integrity and high moral principles in all aspects of our business.

Thanks for reading, and enjoy your visit!

Randy Hartnell,

Founder, President, former Alaskan fisherman