Companies partner to bring the world's finest sustainable seafood to cooking classes
Bellingham, WA July 13, 2011
Viking Cooking School, a division of Viking Range Corporation, the originator of commercial-type appliances for the home, and Vital Choice Wild Seafood & Organics, the trusted source for fast home delivery of the world’s finest wild seafood and organic fare, have announced a partnership between two of America’s top culinary brands.
Viking customers and Viking Cooking School students will enjoy exclusive offers and discounts on Vital Choice wild seafood, communicated via each company’s social media sites and other marketing channels. Additionally, selected cooking classes at the Ridgeland, Mississippi, Viking Cooking School will feature wild seafood provided by Vital Choice.
Joe Sherman, President and CEO of Viking Culinary Group, said, “Joining forces with Vital Choice will give our customers direct access to what we consider truly superior wild seafood. We’re excited about this partnership and look forward to future collaboration.”
“This partnership will leverage the respective brand and marketing strengths of Vital Choice and Viking Cooking School, promoting sustainable, wild seafood paired with cutting-edge Viking cooking classes covering everything from basic cooking skills to the latest trends in global cuisine,” said Randy Hartnell, Founder and President of Vital Choice. “Viking has built a world-class brand, and Vital Choice is proud to be associated with this American icon’s heritage of quality and craftsmanship.”
About Viking Cooking School
Developed by parent company Viking Range Corporation, Viking Cooking School offers culinary enthusiasts the opportunity to fuel their passion for cooking and to experience the full Viking product line in action. In 2010, over 70,000 students took advantage of the opportunity to “test drive” Viking appliances in the company’s cooking classes nationwide, making it the country’s largest provider of cooking classes for the recreational cook. Viking remains committed to providing its customers with the inspiration, tools, and knowledge needed to achieve a unique epicurean experience. For more information on Viking Cooking School please visit http://www.vikingcookingschool.com. To request Viking Range product information, please contact Viking Range Corporation toll-free at 888.845.4641, or visit http://www.vikingrange.com
About Vital Choice Wild Seafood & Organics
Vital Choice is the trusted source for fast home delivery of the world’s finest wild Alaskan seafood and organic fare--the purest foods available, all sustainably harvested from healthy, well-managed wild fisheries and organic farms. Vital Choice products are recognized for their superior taste and health benefits, and are endorsed by leading health and wellness experts, including physicians specializing in nutrition, pediatrics, and integrative health care. Visit http://www.vitalchoice.com
for the world’s finest wild seafood and more.