We're delighted to announce that I Love Blue Sea has joined Vital Choice. We share the same passion for health and vitality, and we offer you easy access to an even wider variety of premium seafood that is among the purest and most nutritious available. Please accept our offer of a 10% discount on your first order. Simply use code ILOVEVC at checkout. Welcome to the Vital Choice family.
Reefnetting is an ancient, environmentally superior fishing method that produces the highest quality fish possible. It was developed by Northwest natives, and less than a dozen reefnet salmon operations still exist. They catch only a few salmon at a time, and hand-pick the best of their pink salmon harvest exclusively for Vital Choice. Limited quantities are available.
Review: A feat in balancing consistency and flavor, miles above overpriced high-end supermarket brands.
"Quality, but salty"
Jackie on 9/10/2015 10:45:25 AM
Review: I found this of good quality, but saltier than the Nova lox I'm used to.
A from Texas on 9/6/2015 7:22:28 PM
Review: I ordered this lox for the first time a few weeks ago and I finished them off rather quickly because they were so tasty! The texture and flavor was wonderful!! From this point forward, I will always keep a regular stock of these in the freezer!
Eric Berman on 8/5/2015 6:11:55 AM
Review: There is simply no contest: Vital Choice sockeye salmon lox is the best there is. We have eaten smoked salmon all around the word and the luxurious slices of this superb salmon are the most delicious we have ever eaten.
eleanor ayers on 4/8/2015 6:01:35 AM
Review: a real treat. trust the company as far as good quality
"Socleye Salmon Nova Lox"
Geraldine Hurst on 4/2/2015 8:28:59 AM
Review: It would be nice if you put paper between the slices for easier serving....
"Lox of happiness"
Robin Peagler on 3/27/2015 5:23:57 AM
Review: These lox are absolutely delicious with just the right amount of salt. I just can't get enough of them.
kathleen on 3/19/2015 6:44:16 AM
Review: great taste and texture
"The best of the best"
Eric Berman on 3/12/2015 1:56:00 PM
Review: Nova lox is great stuff of a Sunday morning breakfast. But imagine if your lox captured the freshness of sea spray, the salt of the ocean delicately balanced against a subtle smokiness. This is what you have dreamed of: the best we have ever tasted! The best salmon lox in the world!
Francesca Redwine on 3/12/2015 12:49:15 PM
Review: Tastier & fresher-tasting than my local markets offer.
"Sockeye salmon Nova Lox"
Barbara Gentry on 1/14/2015 9:44:31 AM
Review: Excellent. I have ordered this before and am never disappointed.
"most delicious smoked salmon"
Nathalie de Vazeille on 12/31/2014 4:36:52 AM
Review: Absolutely wonderful, a pure delight, never had such good smoked salmon before.
Bonnie Johnson on 12/19/2014 9:22:49 AM
Review: Made bagels with cream cheese, lox and a bit of red onion. Delicious. Has just enough smoke flavor to be really good.
Eunice on 12/12/2014 2:46:09 PM
Review: These salmon nova lox are the best ever! They practically melt in your mouth and have just the right amount of smoke and brine. They are delicious on bagels with cream cheese, onion and tomato. We so look forward to this weekend treat!
"Tasty Yummy Great Texture"
Gwen on 12/3/2014 7:57:17 AM
Review: Great rich taste, but not too "fishy". Lovely rich color. No stringy things when I bit into it, like some other companies I've tried. Will definitely be ordering more.