Our unique oil meets the tough standards of a universally respected health-and-safety sentry
by Randy Hartnell
Vital Choice Sockeye Salmon Oil was the first fish oil supplement awarded the right to bear the Marine Stewardship Council label. This highly respected environmental organization certifies that our salmon oil comes from fish harvested in a carefully managed sustainable fishery.
Now we’ve gone a step further. Last year, we invited the prestigious National Sanitation Foundation (NSF) to test the purity of our Sockeye Salmon Oil.
Periodic tests by an independent laboratory consistently show that Vital Choice Sockeye Salmon Oil is free of harmful levels of contaminants, even without the distillation process most supplemental fish oil products undergo.
Still, we knew that only certification by a wholly independent, universally recognized testing body like NSF would allay any doubts about the purity of our Sockeye Salmon Oil. Given the positive results of our own periodic tests, and the tests conducted by others, it came as no surprise that our unique dietary supplements met the NSF’s rigorous safety standards, with the levels of every tested substance coming in well within the NSF’s maximum allowable measures.
The Vital Choice advantage
NSF certification is especially important because our whole, unrefined Sockeye Salmon Oil supplements (pictured at left) are so radically different from—and nutritionally superior to—standard fish oil supplements, as shown in part by their deep, rich, natural red color.
Most supplement makers must use molecular distillation to remove impurities from raw fish oil and concentrate the key omega-3 fatty acids EPA and DHA. Distillation is necessary because the oil used to make supplements usually comes from diverse sources, of widely varying quality and purity. In fact, much of the bulk fish oil used in dietary supplements comes from farmed salmon!
In contrast, Vital Choice Sockeye Salmon Oil is extracted from fresh-landed Alaskan sockeye salmon, and is immediately refrigerated until being transferred to a pharmaceutical-grade encapsulating facility. This careful process allows no opportunity for oxidation (the cause of rancidity) to occur.
Because it is uniquely fresh and unrefined, Vital Choice Wild Alaskan Sockeye Salmon Oil contains 32 fatty acid molecules, in addition to significant levels of natural antioxidants and approximately 150 mg of EPA and DHA in each 1,000 mg softgel capsule.
You’re unlikely to obtain this complete matrix of naturally occurring long-chain fatty acids from standard, highly refined fish oils. While the molecular distillation process purifies the oil, it also reformulates it, reducing or eliminating some little-studied fatty acids of potential value while concentrating only the two omega-3s known to be of great vale to human health (EPA and DHA).
To top it all off, our capsules are now made with a pure fish-based gelation.
In other words, Vital Choice supplements boast a uniquely complex, totally natural nutritional profile, virtually identical to the fatty acid profile of fresh wild sockeye salmon.
NSF certification of Vital Choice Sockeye Salmon Oil
Most people know NSF as the organization that sets performance standards for water filters, but they’re involved in a wide range of similar public health services: a list that now includes testing of dietary supplements.
In fact, NSF is the only independent, not-for-profit testing organization offering true product testing of dietary supplements. NSF conducts product testing in their own accredited laboratories to ensure that the actual contents of the supplement product match those printed on the label.
The NSF Dietary Supplements Certification Program features three essential components:
- Verification that the contents of the supplement actually match what is printed on the label.
- Assurance that there are no ingredients present in the supplement that are not openly disclosed on the label.
- Assurance that there are no unacceptable levels of contaminants present in the supplement.
About NSF International
The NSF Mark is respected by regulatory agencies at the local, state, and federal levels, and NSF is widely recognized for its scientific and technical expertise in the health and environmental sciences. Its professional staff includes engineers, chemists, toxicologists, and environmental health professionals with broad experience both in public and private organizations.
The NSF laboratories are certified for drinking water analyses by thirteen states—including California, Florida, New York, Michigan, and Pennsylvania—and NSF is accredited or approved by leading governmental public health authorities, including these:
- Occupational Safety and Health Administration (OSHA)
- American Society of Sanitary Engineering (ASSE)
- Water Quality Association (WQA)
- American National Standards Institute (ANSI)
- International Accreditation Service (IAS)
- National Environmental Laboratory Accreditation Cooperation (NELAC)
- Standard Council of Canada (SCC)
In short, you can’t find a more respected, credible organization to certify the purity of a fish oil supplement!