No nitrites or artificial additives/preservatives • Less sodium than average brands • Individually vacuum-sealed • Our wild Alaskan Sockeye Salmon is certified sustainable by the Marine Stewardship Council.

Our big, beautiful whole smoked fillets make impressive centerpieces for breakfast, brunch, cocktail hour, and business gatherings.
And serving requires very little forethought – the sealed fillet will thaw to flexibility if immersed in cold water for about 30 minutes.

Vital Choice Cold-Smoked Salmon – also known as Nova Lox – is more than a match for Lox served in the finest delis.
Our sustainably harvested Sockeye Salmon – the perfect species for this purpose – is cured in salt brine, gently cold-smoked over pure, natural alderwood, thin-sliced, then immediately vacuum-packaged and flash frozen.

Customers praise its buttery flavor and silky texture. And you'll find that we use considerably less salt than most alternatives: only 300 mg per 2 oz serving, versus 600-900 mg in many national brands.

Storage Keep frozen until ready to serve. Thaw overnight in refrigerator, or for faster readiness, place unopened package in cold water for 20-30 minutes or until smoked fish is flexible. Serving Tips Smoked salmon is as safe as cooked fish, thanks to the natural, salt-mediated curing process and flash-freezing. • Serve on a bialy, whole grain bagel, thin-sliced dark rye bread, or crisp rye cracker such as Wasa Bread. Spread the bagel, bread, or cracker with light cream cheese or avocado and top the salmon with thin tomato slices and/or capers and fresh basil leaves. • Chop into scrambled eggs with chopped, quick-sautéed chives, scallions, or bell peppers.