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The Vital Choice Advantage
Vital Choice is your best choice in seafood. Here’s why:
Buy with Confidence
Finding high quality salmon can be difficult and confusing. Is it wild or farmed? Where was it caught? When? Local seafood retailers often don’t have the answers. In contrast, Vital Choice management has over 50 years of experience harvesting Alaskan salmon. We guarantee that you will receive the highest quality, most nutritious product available. Less than one percent of all Alaskan salmon produced meet Vital Choice quality standards, so you can be sure that your Vital Choice salmon represents the very pinnacle of purity, flavor and freshness. The other 99% just won’t do.
Salmon for Life
Medical and nutrition experts from around the world promote the health benefits of eating salmon. Nearly every new diet book sold cites its benefits and The American Heart Association now recommends eating omega-3 rich fish at least twice weekly. Heart disease, cancer, stroke, diabetes, obesity and mood disorders are just some of the adverse health conditions linked in clinical studies to the widespread deficiency of these essential nutrients. Vital Choice is proud to have won the endorsement of such highly regarded health advocates as Dr. Nicholas Perricone, Dr. Christiane Northrup, Dr. Andrew Weil, Dr. Joseph Mercola and others. Dr. Alexander Leaf, Professor Emeritus at Harvard University, said this: “Foods rich in omega-3 fatty acids can stop arrhythmia before it triggers sudden death from heart attacks. That makes fish such as salmon as potentially potent as any high tech heart drug and considerably cheaper to stock up on.”
Unsurpassed Purity
Vital Choice is deeply committed to making decisions that support your well being. When you choose our products you can be confident that you are buying the purest salmon, halibut and tuna available. Unlike salmon sold in grocery stores, ours is lab tested and consistently proven to be free of harmful levels of mercury and other contaminants. Our fish grow as nature intended, free of antibiotics, pesticides, synthetic coloring agents, growth hormones and GMOs. In longer-lived fish such as halibut and tuna, we select only the smallest of the catch to insure optimum purity.
Superior Fitness, Naturally
In contrast to the vast majority of salmon available today, Vital Choice fish spend their lives feeding on the sea’s natural foods while migrating thousands of miles against the strong cold currents of the North Pacific. Of the millions of young Pacific salmon that annually begin this demanding ocean odyssey, only the strongest, healthiest fish will reach harvest age. The result is a truly superior fish with a better flavor, texture and nutritional profile than any captive-raised farmed fish.
A Fresher-Frozen Advantage
Unlike so-called “fresh” fish, which may take several days to arrive at market, Vital Choice seafood is flash frozen hours after harvest. This process captures the fresh-caught flavor, appearance, texture and nutritional quality of the fish. Flash freezing enables you to enjoy this wonderful seasonal food year ‘round in a variety of healthful, convenient product forms. Our convenient web site and optional subscription plan guarantee that your favorite gourmet seafood is always close at hand. Now buying, storing and preparing delicious premium seafood has never been easier!
The Ethical Choice
Vital Choice salmon live their entire lives as nature intended, and are only harvested as they approach the end of their 4 year life-cycle. We guarantee that all our fish come from carefully managed, sustainable fisheries. Alaskan salmon are endorsed as a “Best Seafood Choice” by numerous environmental organizations, including the Marine Stewardship Council, the Audubon Society’s Living Oceans Campaign, the Monterey Bay Aquarium and the David Suzuki Foundation. In contrast, farmed salmon are categorically rated “Avoid.”
Eat Wild Salmon, Save Wild Salmon!
The Alaskan salmon fishing industry is the chief economic force behind the preservation of wild salmon. But in recent years it has been devastated by competition from the world-wide proliferation of cheap environmentally destructive farmed salmon. As paradoxical as it may seem, to save wild salmon, you must actively choose it over farmed salmon products.
Making a Difference
Contributing positively to our fishers, their families and communities and the environment is so important to Vital Choice it is listed as a guiding principle of the company’s mission. We are strongly committed to helping promote a sustainable social, ecological, and economic model for the production and trade of wild harvest salmon.
Make the wise choice. Choose natural, wholesome and supremely delicious seafood from Vital Choice.
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